How it started
Furiosa began as one guy’s dream to create the ultimate low maintenance practical bike for people living in urban environments, all without compromising the looks.
The very first words used to describe the ‘to be’ bike were:
- low maintenance
- light & fast
- good looks
- practical and easy to store
These requirements came as a natural response to the needs of the urban commuters, the primary but certainly not the only target group for this bike.
This bike is about design, quality, reliability, practicality and simplicity – its about balancing these concepts and combining them into a human powered machine meant to make life easier for urban cyclists. No non-sense. Down to earth. Sincere. That’s it.
The name – FURIOSA
Where does the name come from? This question comes up a lot!
Originally the name was inspired by the bullhorn handlebars which give the bike it’s signature look. More than that, Furiosa as a name and concept embodies the masculine drive and feminine sensitivity, a balance between a drive without compromise and beautiful shapes.
There are two principles which this brand is built upon:
- no fear
Too many times we as humans act out of fear and forget to stand up for our freedom. Furiosa is then perhaps something to remind us at every single ride that we are more powerful than we think.
Places and people
Furiosa is designed and assembled in Eindhoven, the Netherlands. It is an idea turned reality thanks to the many helping hands (Emil, Ana, Arina, Edy, Lawrence, Senna, Mark, Ivona, Ingrid, Jur, Pieter).
Sebastian Loghin / founder