this is Furiosa's

story

Furiosa brand was established in February 2017 with the purpose of bringing to market a modern and practical city bike for the urban commuters.

It started 2015 as a side project for its founder and was developed over the next 3 years going through several stages of product development and prototyping. Eventually, it evolved into a full time venture.

Furiosa is a single speed city bike which combines minimalistic, clean lines and a striking overall appearance with great practicality: lightweight aluminium structure, high quality rust proof components, puncture proof tires and the unique, patented folding handlebars for easy storage and handling.

This bike is about design, quality, reliability, practicality and simplicity – its about balancing these concepts and combining them into a human powered machine meant to make life easier for urban cyclists. No non-sense. Down to earth. Sincere. That’s it.

“Taste changes, taste is unreliable, whereas quality - the quality of design, the quality of execution of something, how well it is thought about and put together - that’s a sort of constant, that’s something that we can all instinctively recognize.”

- Kevin McCloud, Grand Designs

“Where does the name come from?” This question comes up a lot!
Originally the name was inspired by the bullhorn handlebars which give the bike it’s signature look. More than that, Furiosa as a name and concept embodies the masculine drive and feminine sensitivity, a balance between a drive without compromise and beautiful shapes.

There are three principles which this brand is built upon:

  • freedom
  • fearlessness
  • integrity

Too many times we as humans act out of fear and forget to stand up for our freedom and act with integrity. Furiosa is then perhaps something to remind us at every single ride that we are more powerful than we think.

Furiosa is designed and assembled in Eindhoven, the Netherlands.